A leading digital marketing company in Pune, Evonix, draws a clear picture

So your ads are out there, but nobody's biting. You've tweaked headlines, tested visuals, and maybe even upped the budget. Still: low clicks, high bounce, weak ROI. Sound familiar? Here are the reasons why that's happening, along with the solutions on how to fix it.

Problem #1: People Aren't Clicking Anything

Let's start with the big picture: Zero-click searches are on the rise. In fact, over 58% of Google queries in the U.S. result in no clicks at all (SparkToro). Users find their answers directly in Google's AI Overviews, snippets, and Maps packs, no need to visit a website, let alone click an ad. And here's a kicker: Google only shows ads on about 20% of all search results (The Verge). That means your ad isn't even showing up most of the time.

Problem #2: Targeting That's Too Broad, or Too Basic

Most businesses still throw ads at wide audiences and hope for the best. But with 15% of Google searches being completely new every day (Google), relying on generic keywords and “set-it-and-forget-it” targeting is a recipe for invisibility.

At Evonix, a performance-focused digital marketing agency in Pune, we've helped brands turn deadweight ad campaigns into conversion machines using smart targeting strategies and deeper funnel building.

Problem #3: You're Ignoring the Funnel

Top-of-funnel users aren't ready to buy, but your ads are shouting, “BUY NOW.” Wrong message, wrong time. Click-through rates suffer when ads don't match user intent. That's why we build layered funnels: awareness, engagement, conversion, and loyalty. Each stage needs its own messaging and KPIs.

Problem #4: You Haven't Touched CRO

You finally got someone to click, now what? If the landing page is slow, confusing, or misaligned with the ad, they'll bounce faster than you can say “CTR.” Conversion Rate Optimization (CRO) is the quiet killer of poor ROI. Small improvements to layout, copy, and flow can boost results dramatically.

A well-optimized site isn't just a bonus; it's a must. Organic traffic still drives 53% of all trackable site visits (BrightEdge), and strong SEO-backed content fuels both organic and paid performance. If you're skipping CRO and proper SEO services in Pune, you're leaving money on the table.

What Actually Works in 2025

Here's what we're doing for our clients at Evonix that's delivering results:

  • Smarter keyword strategies: Long-tail, local, and intent-based targeting.
  • Technical SEO: From page speed to internal linking, we use every proven lever. Our technical SEO campaigns have delivered up to 117% ROI.
  • AI + Analytics: We tap into predictive trends and generative AI to identify new opportunities before your competitors do.
  • CRO Audits: We assess your entire funnel, ads, landing pages, CTAs, and optimize the flow to maximize ROI.
  • Local SEO: As an SEO company in Pune, we understand the massive lift local optimization brings. "Near me" searches on Google Maps have doubled year-over-year.

Why Evonix?

If you are thinking we're just a digital marketing company in Pune, you don't know us. As a provider of various marketing services like digital marketing services in Pune and SEO services in Pune, Evonix is the perfect digital marketing company in Pune to become your growth partner. Whether you need full-scale digital marketing services in Pune, SEO services Pune, or help from an experienced SEO agency in Pune, we tailor everything to performance. Period.

Ready to Get Clicks That Convert?

Stop wasting your ad budget on guesswork. Work with a digital marketing agency in Pune that understands the full picture, from SEO and CRO to AI and analytics.

Contact Evonix today to finally start seeing the ROI your campaigns deserve.